Many of us in the wholesale and retail fashion industry see those waves in our sales charts with the summer usually being in the valley. Well the following is something flying under the radar which you do not desire to inform your competition about. Wholesale hats are picking up steam this season and have been on a steady rise.
In the wholesale business we percieve trends developing because retailers nationwide start increasing orders in some accessories. This may be a fad or it could be a trend and trends are essential to us as they are long term. Fads certainly are a flash within the pan-usually great for one season-but trends develop with small movements which come together for wide acceptance and rise and fall over a long time, often a decade.
Well cheap wholesale hats seem to be undergoing this trend development. 3 years ago cowboy hats was a fashion statement and created to a frenzy level. They’ve come back to earth a bit, but are still an excellent item with increased wholesale cowboy hats shipping than any other hat category.
Next during the last few seasons the runways showed models wearing much more hats. By the spring preview shows for 2008, it became such a statement that nearly every fashion reporter needed to notice and discuss it.
Hollywood and also the music world are also in the act with celebrities and performers more than ever decked in hats-way over we saw a couple of years ago. They create an enormous impression on the young who are after the type of the heavens.
Fashion magazines are giving hats more coverage also-sometimes a full page on specific hats likes fedoras. Even ads are onboard with models wearing hats.
All this is building into something far bigger than a summer fad. A trend is building that could carry on for the following many years. So the time has come to begin staking your ground as the “hat place” in your area and the summer time is enough time to start because hats peak in summer to help fill out the valley on the sales chart.
Maybe hats are new to you so you need to know which wholesale hats to buy. Let’s start out with the wholesale hats that are on top of their game right now. This season nothing can beat wide brims and cowboy hats. These two hat categories will account for more than 60% of the casual hat business. Thank Ralph Lauren for promoting gorgeous wide brim hats on the spring runways. Five inch rims are good, but super-widebrims (6 inches or even more) are the statement fashion magazines are hyping and the Kentucky Derby saw oodles of those gracing the celebrities. These hats flatter a glance a great deal, women almost overlook the sun protection the hats provide. Natural is best, but colors are too good to disregard-especially white, ivory, and black.
Now for your American icon-the cowboy hat. Don’t write the obituary on these super-cool hats that add character and individualism to a look with all the simple addition of any hat. Natural or distressed straws in shapeable cowboy hats with rolled brims do best. How many celebrities have we noticed in that appear to be? Celebrities actually kicked off the cowboy hat craze with Britney and J-Lo showing up in straw rolled brims and then everyone had to have one. The range of cowboy hats has so many options there is one thing jbocge everyone, but teenagers would be the biggest market. Don’t be worried about cowboy hats. They may be such as the pink bunny that simply keeps going and going.
For shops catering to adolescents, fedoras and newsboys certainly are a must. Not a lot of sun protection here-but a lot of personality. Fedoras and newsboys are celebrity favorites with TV and magazines providing them with gobs of exposure. Wholesale hats shipping this coming year include plenty of newsboys in the summertime bright colors of yellow, orange, and apple green. Basics like white and black can also be good as well as patterns of pinstripes and polka dots. Fedoras are a bit more toned down with white, brown, and black the best.
Other casual hats are also good like kettle shapes with the upturned brim and those Gone-with-the-Wind looks in braid-and-sewn straw, but the four key hats we focused on catch 75% or more of wholesale hats that are selling so focus on them first. Please keep this, well…beneath your hat…so all our competition doesn’t know what we’re approximately.