Marketers are spoiled for choice with regards to content curation and sharing software. This software space is loaded with platforms that permit you to search through content, filter noise, and analyze the impact of the social shares.
Marketers love BuzzSumo, and for good reason. It provides content research, social listening, influencer sourcing, and link research all-in-one place, and several this information is free – to a point. As soon as your company needs something more or distinct from what BuzzSumo offers, it’s time consider alternatives.
We’ve gathered a summary of the most effective BuzzSumo alternatives for many different use cases. Each one of these tools provides some kind of “trending content,” feature, but that’s really the location where the similarities end. When you’re done skimming 14 different social channels for viral content, do your team a big favor and look for these options.
EpicBeat is built to curate content, find influencers, and perform social listening tasks. The interface has lots of features, but remains easy to learn, with filters, charts, and graphs that will help you organize your results. Since it’s mainly a content curation tool, EpicBeat’s focus is finding great content and sharing it directly by your site. It gives you integrations for social listening across most platforms, although only Twitter can be obtained in the free level.
The free version also limits one to content as much as a month old, but when that’s everything required, it’s free forever. With the premium level, subscribers can observe content lists as old as one year. The web page also provides built-in sharing and engagement stats for each content asset, so you can locate probably the most viral content and share it on the platform.
EpicBeat content dashboard
From your same company that owns EpicBeat, EpicTrack is an enterprise-level content sharing platform for the data-driven marketer. This software program is a buzzsumo alternatives, but considerably more powerful with the addition of in-depth analytics on how content affects your bottom line. By combining your site content aggregation and sharing with site visit data, EpicTrack shows specific ROI for each and every piece of shared content. This means you can track the immediate outcomes of each post from the same platform in which you first discovered or scheduled the share.
Together with providing you with an all-in-one tool, EpicTrack dives deeper with Sentiment Analysis and Mention Analytics, each of which are created to assist you to gauge reader feedback. Sentiment Analysis informs you the tone of comments and shares, so that you can react quickly to customer opinions (both positive and negative) without searching through every mention manually. Mention Analytics tracks your posts authors and filters customer response to suit your needs.
EpicTrack content analysis dashboard
Feedly helps users filter text from feeds, blogs, and internet based magazines in accordance with the topics and publications you specify. That could come in handy if you’re seeking relevant third-party content to share – or, heck, just read – on a regular basis. Although Feedly is built about the Rich Site Summary (RSS) model, it goes above and beyond the standard Feed with sharing, suggestions, and also over 200 application integrations. Each piece of content articles are stripped as a result of its basic text and images, filtering out ad noise and sign-up interruptions, which makes reading on Feedly a soothing experience.
Feedly’s keyword and social listening functionality is powered by Google Alerts, nevertheless the app integration permits you to build your keyword and mention notifications into your existing content feed. The vast variety of app integrations means sharing pertinent content with your team or audience is not hard. Feedly doesn’t provide much in the form of analytics on existing or shared content, although the stripped-down feel, mobile app, as well as simple content discovery tools turn this an excellent tool for marketers focused on reading and sharing.
Feedly mobile content views
Oktopost was created particularly for marketers and social media managers inside the B2B space. Together with content discovery formats, your team can connect existing RSS feeds to observe your most valuable types of new content. Automation helps streamline your content sharing by scheduling posts across social platforms and services. Additionally they give you a browser extension for simple scheduling and sharing.
Because they’re B2B focused, Oktopost integrates website analytics straight into their platform to help you marketers look at the impact in their content. It also integrates with existing CRM and marketing automation platforms including SalesForce, HubSpot, and Marketo. Oktopost builds custom pricing packages tailored for your organization’s needs.
Oktopost social curation dashboard
Because the name suggests, Sprout Social can be a social networking-focused content curation and sharing tool for marketers. The mixture of discovery and publication capabilities with customer satisfaction and lead tracking makes this an excellent tool for smaller businesses and firms rich in social engagement. Analytics and reporting features complete the platform, allowing marketers to prove successful campaigns and show measurable results to stakeholders.
Sprout Social’s strength is in its customer-focused integrations. Direct messages from your social channels are routed for the dashboard, where any authorized users can respond without switching between a number of different accounts. Also you can utilize the Monitoring feature to follow mentions by using a sales focus. Sprout Social offers single user, team, and enterprise editions.
SproutSocial content trends dashboard
The Ahrefs platform is fantastic for marketers and social media marketing managers who want to improve backlinks and relative SEO while tracking content and mentions. Ahrefs crawls over 4 billion links per day, which is useful when your strategy relies heavily on link building. While those crawlers are out scouring the web for links, they’re also capable to curate tons of brand- and keyword-related content for your personal team to share. Every post includes interaction, keyword, backlink, and ranking metrics.
Unlike most of the platforms on this list, Ahrefs doesn’t integrate with social channels to directly share or publish content. Exactly what it lacks in sharing capabilities the software makes up for in analytics. Ahrefs is perfect for content managers and SEOs thinking about how content and backlinking affects overall site and website landing page rankings, but could be confusing for less experienced users.
Ahrefs content analytics dashboard
When you’re ready for a substitute for BuzzSumo, you may monitor the success of your social posts by searching through channels and switching from platform to platform, or save time and switch to a social media marketing platform that will it all.