Prior to select your opinion is the perfect color off Pantone Colour Chart, stop for a second and consider your audience. This is particularly important if you’re marketing or selling globally as an alternative to locally. The thing is, different colors have different meanings to various people. If you’re brand new to the cultural significance of the certain color this product, brand, or identity you’re promoting might end up failing before it has a possibility to pull off! Let’s take a good look on the cultural significance of color in 2 of today’s emerging economies.
In China, the hue red could very well be the most significant. No where is it color more prominent than on the Chinese flag. Representing good fortune and joy, red is one of the most used colors during Chinese holidays and family gatherings. It is additionally the color the Chinese associate with fire, among the five elements its people believe create exactly what exists in general.
Interestingly, while the color black in Western culture represents mourning, the symbolic color for mourning in China is white. Yellow is the color the Chinese associate with another of the five elements, the Earth, and as such, this color represents royalty.
In India, the hue red represents something quite different: Purity. That’s in contrast to Western cultures in which the color white is commonly used to represent purity. Indian brides traditionally wear red gowns and when married their foreheads are adorned by using a red dot or tikka, the symbol of commitment. As the wedding represents 81dexrpky beginning of the union of two individuals, colour red also symbolizes fertility and prosperity. The color green represents the harvest or a new beginning and, as in America, green is symbolic of nature. In India green is likewise the hue used to honor Islam.
As popular as green is, don’t use it if you plan on using the services of Indonesian people. That’s because in Indonesia, green is a forbidden color. In countries with dense jungles like those who work in South America, green represents death. But in the center East, green is the colour of luck. In Iran, blue symbolizes immortality and also in Saudi Arabia, yellow represents reliability and strength.
Color has tremendous cultural significance and selecting a bad color can spell disaster. So don’t whip from the Pantone color system and randomly choose. Instead, know your audience and make sure you research your options!